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The New Age Raksha Bandhan - Loversvilla

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The New Age Raksha Bandhan

So many social networking sites and equally mind boggling numbers of users active on them – the culture of internet usage has changed so much in these mere 5-7 years, one can easily spot the culture differences in the society; be it holidays, festivals or anything else! Same goes for the age old custom of celebrating the bond between brother and sister – the tradition of Raksha Bandhan.

The major trends, which have changed in the past years, are:
  • Virtually wishing sister and brother in case one is not able to make it personally.
  • Buying a gift on offer using online shopping; it also delivers the gift to the sibling’s doorstep!
  • Getting a customized gift for sibling online, using pictures of the sibling.
  • Earlier only sister used to get a gift – now both gift each other something or the other.
  • Video calling each other.
  • Transferring money online!
  • Sending edible gifts - sweets, dry fruits, cakes and chocolates Raksha Bandhan SMS online to beloved sister or brother.

It is enthralling to see this ‘new age’ style of Raksha Bandhan celebration! It is vivid in many of our memories how we used to sit and make cards and write letters to accompany the Rakhis; they were posted many days in advance and a trunk call used to be expected, once they reached respective brothers in other cities. These days, with the revolution in connectivity and reach, one can courier the package or order a rakhi combo online, and it reaches whenever the sender wishes to make it happen.
This is a huge step in shaping the future of our traditional values. Also, it stresses the fact that whatever changes occur in technology, our core values and bonds stay the same. Thanks to this easy connectivity, we can even wish our brothers and sister sitting in other continents! 
Have a well connected, happy and joyous Raksha Bandhan with LOVERSVILLA!

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